Finding ‘Attention Windows’ to Communicate the Firewise Message

Blog Post created by ryan.quinn Employee on Oct 13, 2010

I had the opportunity last week to attend the first-ever Wildland Fire Canada (2010) conference in Kitchener/Waterloo, Ontario.  My mission was to gain a better understanding of Canada’s FireSmart initiative  (the Canadian counterpart to Firewise), and to learn about the latest wildfire mitigation research emerging from our northern neighbors.

One presentation in particular is worth highlighting.  Rob Harris, Information Officer for Alberta’s Sustainable Resource Development group, enlightened the audience with creative ways to enhance wildfire mitigation efforts by changing social behavior.