Conference session focuses on expanding Firewise outreach efforts with Social Media

Blog Post created by mikehazell Employee on Oct 28, 2011

http%3A%2F%2Fwww.firewise.orgSocial Media

NFPA’s Lauren Backstrom and Mike Hazell led a discussion today on how to use the internet and Social Media platforms (Facebook, Twitter, LinkedIn, YouTube, blogs, etc.) to reach audiences with Firewise and wildfire safety messages. Lauren advised attendees to define clear goals (i.e. reaching audiences you can’t reach via traditional outreach efforts, influencing behaviors, improving customer service, etc.) before jumping into Social Media. She said it is important to give readers a reason to “follow” your online efforts. “Social media is all about having a conversation,” she said, “so you need to make sure your posts are interesting and that you speak in a ‘human voice’, not ‘corporate speak’.”

Mike said Social Media gives you an opportunity to potentially reach huge numbers of people with your electronic messages, something that was not even thinkable a few short years ago. “The great thing about Social Media is that your messages don’t always get communicated through a direct connection – they’re transmitted by someone who knows someone who knows someone.”

Want to see what it's all about? Visit the Firewise Communites Facebook page and Twitter feed.