When fire threatens: public awareness strategies for Firewise

Blog Post created by michelesteinberg Employee on Mar 27, 2012

In the winter issue of the Firewise How To newsletter, Georgia Forestry Commission wildfire mitigation specialist Eric Mosley writes about how a Georgia-based Wildfire Prevention and Education Team used successful strategies for reaching out to residents about the pending fire season. Key strategies included

  • Developing target audiences
  • Conducting door-to-door literature distribution and discussions with residents
  • Identifying any special needs of local residents in escaping for or preparing for wildfire on their property
  • Reaching out to schools and churches
  • Working with local officials to hold meetings
  • Coordinating with public landowners' information officers for consistent messages

Earlier this year, the Team was re-activated to help alert residents of a new threat: dead and downed timber from the 2011 tornadoes in south Georgia that now present a huge amount of fuel for any potential wildfire. According to Mosley's reports, additional strategies the team used were to make the most of their time by using existing Firewise literature available at www.firewise.org/catalog and piggybacking the wildfire safety message onto existing events and meetings going on in the target communities.

Check out the Winter How To for more, and read Central Region Firewise Advisor Todd Chlanda's blog post about tornado damage and wildfire risk.