I hear you! Crafting effective messages by simply...listening

Blog Post created by lisamariesinatra Employee on Mar 10, 2014

"Among the things I (have) learned is that the best way to hear how residents connect with preparedness messages is to sit down with them at a local diner and listen," says Lucian Deaton, in his first Wildfire Watch column since joining NFPA in November 2013.  Lucian

According to Lucian, when we ask, residents will often share with us why they live in their community, what their environment and community mean to them, and how they want to play a part in the wildland fire solution. Food for thought for all of us who continually work on crafting wildfire safety messages and provide education, training and resources for residents across the country.

Read more about Lucian's experiences in the March/April 2014 issue of NFPA Journal and discover how, by simply talking with our neighbors, we can learn even more about the value of listening and the role it plays in creating safer communities for all.