NFPA's TakeAction newest youth campaign was the highlight of Cathy Prudhomme's Friday morning session, Impact Future Mitigation Issues Through Youth Outreach Today.
In a more conversational setting vs.a formal presentation, participants with diverse backgrounds, but all with a great interest in reaching the youth audience, shared lessons they learned, while sharing ideas and stories about some of the creative and successful ways we can engage this future generation of WUI home buyers.
There are than 8 million students in grades 6 - 12 living in a U.S. WUI community and it's a large audience that we don't often think about when it comes to wildfire safety.But youth have the great ability to take safety messages and bring them back to their homes, and even more importantly, they are energetic and passionate about helping their families, neighbors and friends, said Prudhomme.
During the hour, she explained the background of the TakeAction campaign and Community Wildfire Preparedness Day, which began with a series of workshops with youth and their parents that gave NFPA the basis for outlining and planning the campaign including messaging and the platform in which to reach them. Through a lively question and answer session, Prudhomme also detailed the components of the campaign like wildfire community service projects and pet safety, and showed a handful of videos that became a large part of the social media launch of TakeAction.
Wrapping up, Prudhomme explained new youth projects that are underway at NFPA and will be launched in 2016 including virtual tours and additional videos. After the session, participants stayed to ask more questions and exchange information and numbers!
For more information about wildfire youth projects, check out www.nfpa.org/takeaction.