Side-by-side demonstrations are having a great impact raising community awareness. After a recent demonstration, a young mother was heard saying, "these should be required by law." That is exactly the response that these demonstration are supposed to elicit. They show us that they are effective in increasing the public's knowledge about the role that fire sprinklers play protecting families in their homes.
In this post I will share with you how fire sprinkler advocates are "stepping up to the plate" in one community to raise awareness, getting lots of media attention. Way to go!
This example comes to us from Mooresville, N.C. Their demonstration drew substantial news coverage as you can view on this link: http://www.wbtv.com/Global/story.asp?S=11352705 They did an excellent job educating the media for this demonstration. As a result, they were able to reach a great number of people.
This dramatic live fire demonstration delivers the best return on investment to raise community awareness. As we gear up and forge ahead after the victory in Baltimore, raising community awareness and getting those moms on our side will go a long way in winning "where the rubber meets the road," to paraphrase a sprinkler advocate.