Canadian insurer The Co-Operators and Guelph Emergency Services team up to show effectiveness of home fire sprinklers with side-by-side burn demonstration and video

Blog Post created by ryan.quinn Employee on Feb 13, 2012

On February 7th, America Now featured a story about a new video, released by The Co-Operators and Guelph Emergency Services, which highlights the life safety and property protection benefits of home fire sprinklers.

The video starts by citing loss of life in fire statistics in Canada, and other fire death risk factors from NFPA statistics. It also includes a side-by-side burn demonstration, narrated by Sean Tracey, NFPA Canada Regional Director. The video concludes by providing reduction of property damage statistics.

The Co-operators Group Limited is a Canadian cooperative offering home and other insurance coverage. It is well known for its community involvement and its commitment to sustainability; ranked #1 among the 50 Best Corporate Citizens in Canada. "As an insurance company, we see first-hand the tragic consequences of house fires, and we know what a difference fire sprinklers can make," said Kathy Bardswick, President and CEO of The Co-operators. "If sprinkler systems were installed in every newly built home, Canadians and their property would be much better protected." The company provides insurance discounts for homes equipped with fire sprinklers, and supports making the installation mandatory in all new residential homes built in Canada.

Guelph Emergency Services located in the Province of Ontario, Canada, is actively involved in advocating for the requirement of fire sprinkler in all new home construction.


It is very encouraging to see an insurance group in Canada team up with the fire service to advocate for home fire sprinklers. Insurance companies are major stakeholders. In the U.S,. State Farm Insurance actively participates as a home fire sprinkler advocacy partner and also provides discounts when insuring a home equipped with sprinklers. Make sure to inquire about discounts from insurers in your community.

Maria Figueroa