!http://nfpa.typepad.com/.a/6a00d8351b9f3453ef01b8d0f9d84d970c-320wi|src=http://nfpa.typepad.com/.a/6a00d8351b9f3453ef01b8d0f9d84d970c-320wi|alt=CA_Coalition_Rebuild|style=margin: 0px 0px 5px 5px;|title=CA_Coalition_Rebuild|class=asset asset-image at-xid-6a00d8351b9f3453ef01b8d0f9d84d970c img-responsive!Since the fire service frequently speaks to the news media about residential fires, this group can also play a major role in communicating important information on home fire sprinklers.
The California Fire Sprinkler Coalition has developed a fire service media guide, a tool that provides key information that can be used in front of cameras and reporters. For instance, the guide underscores language that highlights a sprinkler's reliability, aesthetics, installation, water requirements, cost, and insurance discounts. The document also includes sample sound bites which are likely to get picked up by the media, including "The quick response of the fire sprinklers kept the fire small, allowing the family to escape safely and minimized the risk to our firefighters.”
[Download a free copy of the new guide by visiting the California Fire Sprinkler Coalition site. | http://www.firesprinklerinitiative.org/california] The item is listed under the heading "Coalition Resources."
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