NBC's Today show segment underscoring today's home fires fails to mention home fire sprinklers

Blog Post created by freddurso Employee on Jan 18, 2016


There were many nuggets of truth during a recent news story on home fires that appeared on NBC's "Today" and reported by Jeff Rossen:

  • Confirmed by research and the segment's dramatic demonstration, homes and the furniture housed in them are burning hotter and faster then ever before
  • Home escape plans should be created and practiced regularly (NFPA's free resources can help you accomplish this goal)
  • During a fire, if a smoke alarm sounds, leave your home immediately

However, there was a crucial component of home safety missing from the news story. As Rossen reported, the National Association of Home Builders told NBC that "building codes make actual homes safer these days." Improvements have included "draft stopping in concealed spaces, safer appliances, changes to the electrical code, and requiring hardwired, interconnected smoke alarms."

While accurate, the statement falls short in mentioning that all model building codes used in the U.S. have the requirement--not the option--to install fire sprinklers in all new homes. Furthermore, the news segment heavily emphasizes increasing the fire safety of upholstered furniture. While this improvement is an important point, home fire sprinklers have been proven to give residents ample amount to escape a home fire and (in many cases) extinguish a home fire completely--no matter the type of furniture in your home.

Let's do our part to politely ask the "Today" show to consider a follow-up segment underscoring home fire sprinklers, which can educate millions of its viewers on this life-saving technology. If you're on Twitter, send a tweet to @jeffrossen asking him to consider including fire sprinklers in a future "Rossen Reports." Also add your pro-sprinkler comments to his Facebook page. Scroll down to find the story on home fires.