An environmental group alerted consumers to less-than-humane practices taking place by a Texas-based supermarket chain. The company secured eggs from caged chickens, which the group called "one of the most egregious forms of animal abuse." Urging the supermarket to join an array of big-named stores who have pledged to only sell eggs from cage-free birds, the environmental group created a petition two months ago to garner public support for their cause. Using social media to further its cause, the group crafted a Twitter tweet with the words "one-minute activism," instructing its followers to support the cause by a simple click of a link. The online petition was created in such a way that the supermarket's CEO and other decision makers were alerted every time someone signed the petition.
A month after the group created the online petition, they amassed more than 26,000 signatures. Pressured to act, the supermarket announced it will switch to cage-free chickens.
How does this story relate to home fire sprinklers? Advocates have the power to use petitions in a similar manner to gather community or statewide support for this important, life-safety feature. Use these four simple steps:
- Use this template created by the Fire Sprinkler Initiative to gather support for sprinklers. Bring the petition to community events or work with community organizers to disseminate it to your residents.
- Change.org is a great website to initiate free, online petitions. You're also able to send petitions directly to your community's decision makers.
- Use social media to promote these online petitions. And make it seem easy to take action by mimicking the "one-minute activism" tweet mentioned above.
- Let us know if you've crafted a petition. We'd be happy to help promote it!