Winning team: Toronto Blue Jays promote smoke alarms and home fire sprinklers during national campaign

Blog Post created by freddurso Employee on Jun 16, 2016

Blue Jays Banner.jpg

A national campaign with the Toronto Blue Jays features members of the team underscoring why fire sprinklers in homes are a home run.


Hosted in part by the Fire Marshal's Public Fire Safety Council in Canada, the Swing into Summer Safety Campaign utilizes Blue Jays players to promote key safety information. This year's campaign highlights how residents can "create a winning team" in homes by installing both smoke alarms and fire sprinklers. Promoting this message in public service announcements (which highlights the website for the Home Fire Sprinkler Coalition) are players Marco Estrada and Brett Cecil. The campaign also includes free materials featuring the team that fire departments can use in their outreach efforts.


Another component of the campaign was the recent Fire Safety Day at Toronto's Rogers Centre Stadium. More than 47,000 fans watched the PSAs, received free information on fire sprinklers, and cheered NFPA mascot Sparky as he sent a stellar pitch to Blue Jays mascot Ace. (The Jays also beat the Philadelphia Phillies 11-3.)

Sparky and Ace.jpg


Watch one of the PSAs produced for this campaign, which is attached to this post.