"If building a new home, ask for home fire sprinklers."
That's the takeaway from a new commercial produced by the Massachusetts Fire Sprinkler Coalition. Starting this month, the ad will run for six consecutive months on a ABC affiliate in the Boston area. The aim is to convince home buyers to ask their builders to install fire sprinklers, which research confirms won't break the bank.
Watch the video, and use the many produced by NFPA's Fire Sprinkler Initiative to convince the public and your local officials that homes built without fire sprinklers lack a significant safety feature: