Made possible by a grant from the Federal Emergency Management Agency, the Home Fire Sprinkler Awareness Project is a multimedia endeavor incorporating messages on a home fire sprinkler's life-saving capability. Initiated by the New York State Association of Fire Chiefs (NYSAFC), the campaign:
- developed a public service announcement centered around the fire death of a two-year-old girl in a new, New York home (video below)
- created a full-color brochure on fire sprinklers given to every state fire department and code-enforcement official
- initiated five media events and live fire demonstrations that garned media coverage
These components complement NYSAFC resources found in their home fire sprinkler advocacy and awareness toolbox. (NYSAFC is a member of the New York Fire Sprinkler Initiative.) Peek inside their toolbox to see what you might be able to replicate in your state or region.