State advocates initiate home fire sprinkler awareness project

Blog Post created by freddurso Employee on Nov 4, 2016

A 15-month campaign on home fire sprinklers in New York has increased public awareness of this technology and helped state advocates fight for the passage of fire sprinklers.


Made possible by a grant from the Federal Emergency Management Agency, the Home Fire Sprinkler Awareness Project is a multimedia endeavor incorporating messages on a home fire sprinkler's life-saving capability. Initiated by the New York State Association of Fire Chiefs (NYSAFC), the campaign: 


  • developed a public service announcement centered around the fire death of a two-year-old girl in a new, New York home (video below)
  • created a full-color brochure on fire sprinklers given to every state fire department and code-enforcement official
  • initiated five media events and live fire demonstrations that garned media coverage


These components complement NYSAFC resources found in their home fire sprinkler advocacy and awareness toolbox. (NYSAFC is a member of the New York Fire Sprinkler Initiative.) Peek inside their toolbox to see what you might be able to replicate in your state or region.