Public educators team up to create compelling campaign on home fire sprinklers

Blog Post created by freddurso Employee on Feb 1, 2017

Winners of the Florida Fire Sprinkler Coalition's public education campaign were honored during a recent Fire Team USA event in Florida. (From left) Shane Ray, president of the National Fire Sprinkler Association (NFSA); Lorrell Bush, Florida Fire Sprinkler Association, Vickie Pritchett, NFSA, Tim Travers, NFPA; Claudia Faiola, public educator from Pinellas County; Jillian Rose, public educator from Pinellas County; Lana Stevanovic, public educator from Pinellas County; Wendy Niles, co-chair of the Florida Fire Sprinkler Coalition; and Lisa Brekke, public educator from Pinellas County.


Last year, the newly formed Florida Fire Sprinkler Coalition initiated a campaign to bolster awareness of home fire sprinklers throughout the state. The coalition tasked participants to think outside the box, and entrants didn't disappoint. 


Using unique Twitter hashtags (#sprinklerselfie) and catchy catchphrases ("If there were a cure for home fires, would you buy it?"), public educators from Pinellas County won the competition. Educators from seven towns within the county created informational brochures, a PowerPoint presentation, and public service announcements (PSAs) to "create not only an educational campaign to use within the community but also an awareness campaign to garner participation and engagement," states their campaign proposal. 


Regarding engagement, one of the new video PSAs tasks Floridians to tweet photos of them holding up a fire sprinkler using the #sprinklerselfie hashtag: 


Another PSA showcases the educators underscoring key NFPA statistics on home fires and sprinklers


NFPA's Fire Sprinkler Initiative team congratulates Pinellas County for their efforts, and for the Florida coalition for initiating an ingenious idea.


Join Pinellas County residents in sharing their sprinkler selfies on Twitter. Don't forget to use the hashtag #sprinklerselfie and tag the Fire Sprinkler Initiative (@NFPA_FSI) so we can retweet you!