The South Dakota Fire Sprinkler Coalition was a 2016 recipient of the Fire Sprinkler Initiative Bringing Safety Home Grant. The coalition was awarded $5,000, which was used to produce print advertisements and banners aimed at increasing awareness on the importance of home fire sprinklers.
A full-page print advertisement ran in the South Dakota Firefighter. The ad (above) targeted volunteer firefighters, and the goal was to help bring awareness to fire sprinklers and the coalition. A statewide sprinkler installation company actually saw the ad, and contacted the coalition. The two are currently in discussions about a potential collaboration. In addition, the coalition will submit an article to the magazine every other month to continue educating readers about home sprinklers.
Advertisements were also designed to promote live burn demonstrations in Sioux Falls and at the Central States Fair. Additionally, the coalition worked with a designer to create travel banners placed in high traffic areas.
For more information on the South Dakota coalition, other winners, and the grant, download the grant report.