Via a series of emotional episodes, NBC's hit series, "This Is Us," placed home fires--a crucial focus for NFPA--into the national spotlight. Some episodes accurately portrayed safety concerns sadly seen all too often (nonworking smoke alarms) while others took creative license in dramatizing appliances that are less of a fire concern (e.g., slow cookers).
Taking the home safety message a step further, advocates in New York were able to weave in a plug for home fire sprinklers. The New York State Association of Fire Chiefs (NYSAFC) launched a public service announcement the night of the Super Bowl on how the home fire featured in the episode happens across North America "all too often."
"Sprinklers are the big three: safe, reliable, and a wise investment," says NYSAFC Executive Director and CEO Jerry DeLuca in the PSA. NYSAFC is also a member of the New York Fire Sprinkler Initiative. Watch the full video, and let us know what you think in the comments section: