As the world continues to deal with the ongoing demands of COVID-19, and with the fire service at its front lines, NFPA and the Home Fire Sprinkler Coalition (HFSC) needed to reconsider what Home Fire Sprinkler Week would look like in light of public educational events being nearly impossible to hold.
The result was Home Fire Sprinkler Week Virtual, an online campaign that provided digital resources, information, and tools for participants in place of in-person activities. During the week of May 17-23, people were able to share daily themes and suggested video and educational content with their audiences on their website and social platforms.
As part of the virtual event, NFPA and HFSC partnered with Firehouse Magazine to present a Facebook Live event that featured a handful of guest speakers and showcased a live burn demonstration. The event drew roughly 9,000 viewers! Throughout the week-long event, nearly 3,000 visitors took advantage of the resources on the HFSC website, and more than 25,000 people viewed the information on the HFSC’s Facebook page.
The intent of this year’s virtual event was to garner as much if not more attention than we have the last couple of years with Home Fire Sprinkler Week. And we did just that. Thousands of followers shared their support and used our resources to increase awareness of the problem of home fires and to build interest in life-saving home fire sprinklers.
If you were one of the many people who participated in this year’s virtual event, thank you! If you weren’t able to join us, you can still find all of the information, including the Facebook Live event video, on the HFSC website.
For additional information about home fire sprinklers, please visit the Fire Sprinkler Initiative website.