Skip navigation
All Places > FSI > Blog > Author: lisamariesinatra

FSI

11 Posts authored by: lisamariesinatra Employee

As advocates and educators of home fire sprinklers, we continue to search for ways to help increase awareness about the importance and benefits of this life-saving technology. But as you likely know, getting positive attention from the media can sometimes prove challenging. So, in an age where the world is saturated with news and information, how can you break through the “noise” and find the most effective ways to communicate sprinkler messages to news outlets and reach the audiences that we know will benefit from our information?fire sprinklers

 

The American Fire Sprinkler Association (AFSA) recently hosted a “Speaking to the Media about Sprinklers” webinar, which included a presentation by Peg Paul, communications manager for the Home Fire Sprinkler Coalition (HFSC), who provided a wealth of information to help sprinkler advocates enhance their ongoing efforts.

 

According to Paul, start by identifying the type of media outlets that will best support your message and story. Between traditional print publications, online news outlets, social media platforms, and bloggers, there is a lot to choose from, but not all platforms work for all stories. By doing some research, you’ll be able to determine which outlets can best tell your story and put your messages into the right hands.

 

Paul also recommended the following:

  • Keep track of media outlets and reporters. By following news sources and understanding the topics they cover, you can identify the kinds of stories and information they are looking for, when they want to be contacted, and how best to reach them.
  • Provide tools and resources to help media outlets tell your story. While words are powerful, so are the materials that support your messages. Props and related tools help reporters tell the most accurate stories. Whether it’s a fact sheet with sources, talking points, b-roll, or props, media outreach tools provide legitimacy to your messages that reporters look for in storytelling.
  • Think about the timing of your story. Finding the most effective angle and the right timing is key to successfully reaching the media with your story. For example, after a fatal or significant fire or a public hearing or meeting is a good time to provide the media with the facts they need to tell an accurate, compelling story.

 

What it all boils down to, said Paul, is that members of the media will become interested in a sprinkler story if they have good information supported by the right outreach tools. Having an media plan at the start can prove valuable as you navigate this journey.

 

For more information about working with the media and to find free home fire sprinkler resources you can use and share, visit the Home Fire Sprinkler Coalition website and start your media outreach today!

Exciting news rang through Cheyenne, Wyoming last month when the first single-family home constructed with residential fire sprinklers was inspected. The project was a joint effort between public and private partners, including the builder and contractors, and sets a new level of safety in the community.home fire sprinklers

 

Today’s modern home furnishings, popular open spaces, and unprotected lightweight construction contribute to an increased rate at which home fires burn, causing significant reduction in the time occupants now have to safely escape. Activating within minutes of a fire, sprinklers work fast to put out a fire before the fire department arrives and allows families the time they need to safely escape.

 

According to Wyoming News Now, the residents in Cheyenne’s Sweetgrass development recognize the importance of residential home fire sprinklers and believe this event marks an important step forward in the safety of their community.

 

Read the full article.

 

Learn more about home fire sprinklers by visiting the NFPA’s Fire Sprinkler Initiative and Home Fire Sprinkler Coalition (HFSC) websites. Get to know the Wyoming Fire Sprinkler Coalition by visiting their page on our website.

Sprinklers

Home fire sprinklers have been proven as the best protection available to minimize home fire injury and death for both civilians and responding firefighters.

For more than a decade, the NFPA and International Code Council model national codes have included requirements to install fire sprinklers in all new one- and two-family homes. But that important progress has been stymied by national homebuilder and real estate groups that have waged an unprecedented campaign at every level to stop home fire sprinkler codes. 

Fortunately, there are ways to introduce home fire sprinklers into new homes. In a recent NFPA Journal article, “The Incentive Option,” Lorraine Carli, vice president of Outreach and Advocacy at NFPA and president of the Home Fire Sprinkler Coalition, discusses how planners and AHJs are engaging homebuilders with an array of creative incentives to encourage the installation of this life-saving measure.

Read the article.

For more information and resources related to home fire sprinklers, please visit the NFPA Fire Sprinkler Initiative webpage.

Fires in the home pose one of the biggest threats to a community. In 2018, US fire departments responded to an estimated 1,318,500 fires. These fires caused 3,655 civilian deaths, an increase of 8 percent over the previous year. Of those deaths, roughly 73 percent occurred in the home, the very place people feel most safe.Sprinklers

 

All national safety model codes include fire sprinklers as a minimum safety requirement for new home construction. Homes built without sprinklers lack a crucial element of fire protection. Because sprinklers have been around for so long, the evidence is clear that they are a proven way to protect lives and property against fires at home— responding quickly and effectively to the presence of a nearby fire, and requiring minimal maintenance by homeowners.

 

Did you know:

  • In 2018, there was a civilian fire death every 2 hours and 24 minutes in the United States
  • The risk of dying in a reported home fire is 85 percent lower where sprinklers are present.
  • The cost of installation averages $1.35 per sprinklered square foot for new construction.

 

A new fact sheet from NFPA and the Home Fire Sprinkler Coalition breaks down this and other important information about home fire sprinklers by addressing myths often raised by sprinkler opponents.

 

Download the fact sheet and help spread the facts about the life-saving measures of home fire sprinkler systems.

For more information, visit the Fire Sprinkler Initiative webpage

 

Sprinklers

New homes today are often built with unprotected lightweight construction and filled with lots of synthetic materials that burn hotter and faster than older homes. According to fire safety experts, we can have as little as two minutes to escape a home fire compared to eight to 10 minutes in previous decades. Armed with important facts about the benefits and true, affordable costs of sprinklers, advocates all around the world continue to educate others on this life saving measure.

 

So why aren’t fire protection systems more widely accepted and used? More often than not, builders, homeowners, and building managers are influenced by misconceptions that fire sprinklers are not essential, they are too expensive, or they’re not reliable.

 

A recent article in International Fire Protection magazine addresses eight common misconceptions about sprinkler systems. From the myths that address that fire sprinklers are “bad investments” (and smoke alarms are enough), to water usage, cost, and much more, the article does a great job of tackling the obstacles that can often keep conversations and actions from advancing to the next level.

 

By working together to continually dispel these and other misconceptions about fire sprinklers we can push the message forward about just how crucial these systems are in protecting lives and property in a fire.  

 

Learn more by visiting the NFPA Fire Sprinkler Initiative webpage.

Due to the unforeseen challenges the world continues to face with COVID-19, NFPA and the Home Fire Sprinkler Coalition (HFSC) have cancelled live events during Home Fire Sprinkler Week week (May 17 – 23) in favor of a North America wide virtual effort to show the value of home fire sprinklers.

 

Our intent with this new virtual approach is to garner as much, if not more attention as we have the last couple of years with Home Fire Sprinkler Week virtual. The virtual event provides a great opportunity for the fire service to bring together their voices and spread the word about the life saving benefits of home fire sprinklers.

 

The theme for this last day of our virtual event, Friday, May 22, is “Protect What You Value Most,” which explains how fire sprinklers are an essential part of a complete system of home fire safety. Download the assets below and share with your audiences with the following message:

Smoke alarms, escape plans & fire sprinklers are a complete system of home fire safety. #AskForHomeFireSprinklers

OR ...

 

Sprinklers

 

... find the assets on the Home Fire Sprinkler Coalition webpage to share with your audience.

 

Thank you for joining us in sharing valuable, life-saving information during Home Fire Sprinkler Week!

 

Be sure to follow HFSC on Facebook and Twitter (@HFSCorg) and the Fire Sprinkler Initiative throughout the year to stay on top of the latest news and information about home fire sprinklers.

 

 As all of us continue to navigate the evolving situation with COVID-19, NFPA remains committed to supporting you with the resources you need to minimize risk and help prevent loss, injuries, and death from fire, electrical, and other hazards. For information on NFPA’s response to the coronavirus, please visit our webpage.

Due to the unforeseen challenges the world continues to face with COVID-19, NFPA and the Home Fire Sprinkler Coalition (HFSC) have cancelled live events during Home Fire Sprinkler Week week (May 17 – 23) in favor of a North America wide virtual effort to show the value of home fire sprinklers.

 

Our intent with this new virtual approach is to garner as much, if not more attention as we have the last couple of years with Home Fire Sprinkler Week virtual. The virtual event provides a great opportunity for the fire service to bring together their voices and spread the word about the life saving benefits of home fire sprinklers.

 

Today, Wednesday, May 20, HFSC and NFPA are partnering with Firehouse to bring you a Home Fire Sprinkler Week Facebook Live event at 11:00 am ET. The theme of the event is “Every New Home Needs Fire Sprinklers” and it features a great panel of safety experts:

 

  • U.S. Fire Administrator Chief Keith Bryant
  • IAFC President Chief Gary Ludwig
  • NFPA President Jim Pauley
  • HFSC President Lorraine Carli

 

The moderator of the event is Firehouse Editor-In-Chief Peter Matthews.

 

To join the live event, visit the Firehouse Facebook page where you can tune in and share it with your followers, or for those not on Facebook, you can follow the event live on the Home Fire Sprinkler Coalition webpage.

 

Don’t forget to also share today’s resources. The featured video and graphic include information for consumers explaining why it’s important to ask for fire sprinklers when building a new home. Download the assets below and share with your audiences using the message:

Most fire deaths happen at home. If you plan to build a new home, ask for fire sprinklers. #HomeFireSprinklerWeek ... OR ...

 

Sprinklers

 

... find the assets on the Home Fire Sprinkler Coalition webpage to share with your audience. 

 

Please join us in sharing valuable, life-saving information during Home Fire Sprinkler Week. For additional information, please visit the Fire Sprinkler Initiative webpage.

 

 As all of us continue to navigate the evolving situation with COVID-19, NFPA remains committed to supporting you with the resources you need to minimize risk and help prevent loss, injuries, and death from fire, electrical, and other hazards. For information on NFPA’s response to the coronavirus, please visit our webpage.

Due to the unforeseen challenges the world continues to face with COVID-19, NFPA and the Home Fire Sprinkler Coalition (HFSC) have cancelled live events during Home Fire Sprinkler Week week (May 17 – 23) in favor of a North America wide virtual effort to show the value of home fire sprinklers.

 

Our intent with this new virtual approach is to garner as much, if not more, attention as we have the last couple of years with Home Fire Sprinkler Week virtual. The virtual event provides a great opportunity for the fire service to bring together their voices and spread the word about the life saving benefits of home fire sprinklers. To take part in the campaign, start by visiting the Home Fire Sprinkler Coalition website to:

 

  • Find the theme and suggested content for Monday through Friday during campaign week
  • Choose a video or graphic (or both) each day
  • Post the information on your website, Facebook, Twitter, or on all of your social media platforms

 

The theme for today, Tuesday, May 19, is “Fire Sprinklers are Reliable and Simple.” The theme helps remind people about the facts of sprinklers, including how only the sprinkler closet to the fire activates. Today’s featured video and graphic include information about how sprinklers work. Download the assets below with the following message:

DYK? Only the sprinkler closest to the fire activates. #AskForHomeFireSprinklers ... or

 

 

Sprinklers

 

... find the assets on the Home Fire Sprinkler Coalition webpage to share with your audience.

 

Please join us in sharing valuable, life-saving information during Home Fire Sprinkler Week. For additional information, please visit the Fire Sprinkler Initiative.

 

Next up:  Don't forget to join us for our Facebook Live event tomorrow at 11 AM EST. Find all of the information you need to participate on the Home Fire Sprinkler Coalition webpage. 

 

 As all of us continue to navigate the evolving situation with COVID-19, NFPA remains committed to supporting you with the resources you need to minimize risk and help prevent loss, injuries, and death from fire, electrical, and other hazards. For information on NFPA’s response to the coronavirus, please visit our webpage.

The nonprofit Home Fire Sprinkler Coalition (HFSC) is now offering $500 stipends to 50 qualifying fire departments looking to increase home fire sprinkler education in their communities.

 

The stipend will help pay for materials needed to build displays or demonstration units, or produce educational banners, posters, or other educational materials, to be distributed at events during Home Fire Sprinkler Week, May 17-23, 2020. Requirements to receive the stipend include such actions as:

 

  • Ensuring the event contains home fire sprinkler educational outreach
  • Endeavoring to extend the educational benefits beyond the actual event (such as through local media or social media)
  • Evaluating the effectiveness of the events
  • Reporting event summary and evaluation findings to HFSC

 

Looking for additional information to help with your event? HFSC provides free guidance and resources via its Fire and Sprinkler Burn Demonstration Kit.

 

Join other fire departments who have committed to making home fire sprinklers a focus of their community outreach. Complete the application today. The deadline to apply is March 6.

 

NFPA is now accepting nominations for the 2020 James M. Shannon Advocacy Medal, which recognizes outstanding advocacy efforts aimed at reducing losses associated with fire, electrical, or other hazards.

The advocacy medal honors an individual or group that shares the values of former NFPA President James Shannon. During his 12-year tenure as president, Shannon had an exceptional record of advocacy efforts tied to life safety issues. Under his leadership, NFPA considerably advanced its mission of fire safety, most notably by spearheading the Coalition for Fire-Safe Cigarettes and advocating for fire sprinklers in all new homes.

Nominees should be involved in advocacy efforts that advance NFPA’s mission, take into account cost-effectiveness, and involve collaboration with NFPA and other organizations. Previous medal recipients include Jon Nisja who played a key role in changing model codes and strengthening Minnesota’s fire code. NFPA recognized Jim Dalton in 2018 for his efforts supporting a career-long commitment to fire safety which led to the passage of the Fire Sprinkler Incentive Act. Legislator Ann Jones received the medal in 2017 following her efforts leading to a nationwide requirement for home fire sprinklers in Wales.

Nominations are open to members of the fire service or any other person or group whose advocacy efforts meet the award’s criteria. The medal recipient will be honored at NFPA’s Conference & Expo in Orlando, Florida, in June 2020. NFPA will cover the recipient’s travel and lodging.

The nominee application, which is available for download, is has been extended to February 5, 2020 and can be sent to publicaffairs@nfpa.org

 

Photo: John Nisja (center) accepts the 2019 James M. Shannon Advocacy Medal from NFPA's Lorraine Carli (left), Vice President of Outreach and Advocacy, and Jim Pauley (right) President and CEO.

Sprinklers

Almost every day in the news, we read about (another) house fire. Families, first responders, communities severely affected. Homes damaged or completely destroyed. Last year, unfortunately, was no different.

In particular, the last few months of 2019 were difficult for the fire department in Worcester, Massachusetts, a city not far from NFPA headquarters. In November, a Worcester firefighter, Lt. Jason Menard, died battling a home fire. Menard’s death occurred just weeks before events to mark the twentieth anniversary of the Worcester Cold Storage and Warehouse Co. fire, a devastating event that killed six of the city’s firefighters. In the wake of this tragedy, news outlets, including The Boston Globe and The Worcester Telegram, and others close to the event, have urgently called for more sprinklers in residences.

As home fire sprinkler adoption continues to be debated in many states, there remains much misinformation about the effectiveness and benefits of home fire sprinklers. But NFPA and like-minded organizations see, first hand, the benefits of sprinklers. In the January/February 2020 edition of NFPA Journal, NFPA President and CEO, Jim Pauley, takes a hard look at the realities of these devastating home fires, and explains why home fire sprinklers must be at the forefront of our fire and life safety discussions.

Filter Blog

By date: By tag: