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September 19, 2011 Previous day Next day
!http://nfpa.typepad.com/.a/6a00d8351b9f3453ef015391bad4a2970b-800wi|border=0|src=http://nfpa.typepad.com/.a/6a00d8351b9f3453ef015391bad4a2970b-800wi|alt=Fire Loss Clock|style=margin: 0px 0px 5px 5px;|title=Fire Loss Clock|class=asset asset-image at-xid-6a00d8351b9f3453ef015391bad4a2970b! Did you know that in 2010, a fire department in the United States responded to a fire every 24 seconds?

Did you know that in 2010, one home structure fire was reported every 85 seconds?

Did you know that in 2010, one civilian fire injury was reported every 30 minutes?


Download a

free</span> copy of NFPA&#39;s new Fire Loss Clock handout that underscores the toll of fire in America. It&#39;s perfect for your next neighborhood meeting, fire department open house, or classroom safety lesson. All of the data is from NFPA&#39;s new &quot;[Fire Loss in the United States During 2010&quot; report | http://www.nfpa.org/categoryList.asp?categoryID=413&URL=Research/Fire%20reports/Overall%20fire%20statistics] by Michael J. Karter, which is also free from NFPA&#39;s web site.


 

- Mike Hazell </p>

Steve Dornbusch and Sparky the Fire Dog 
From the September/October issue of NFPA Journal®

By Steve Dornbusch, NFPA Senior Project Manager

You’ve probably heard the news by now, but Sparky®, NFPA’s official spokesdog, is celebrating his 60th birthday this year. Since my job title here at NFPA is Senior Project Manager for Public Education Products — otherwise known as “Sparky’s dad” — his birthday is a pretty big deal for me, and not just because I turned 60 this year, too.

Because of his spokesdog responsibilities — in print, on screen, and in big, furry real life — Sparky’s image, messages, and personality are very important. As I bring Sparky to life, I try to maintain strict standards for his appearance and how he’s represented in person and across many media. It’s important to maintain what I call “Sparky integrity.” Fire can be frightening to children, who are among those at highest risk from its dangers. So while I try to make Sparky fun and friendly, I’m also careful to show that he’s serious when he talks about the dangers of fire. To children, he’s an authority figure with an important message, but it’s important that he never be preachy.

Read the entire article in NFPA Journal.

Video: Steve Dornbusch describes how Sparky®'s image, message, and personality has evolved over the last 60 years.

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