The Product Innovation Team is a new presence at the NFPA booth this year. The pace has been brisk. We have seen a steady stream of engaged NFPA members and customers throughout the Expo. Our station is littered with all manner of mobile devices displaying a number of new digital products including mobile apps, e-books, optimization for the NFCSS iPad experience and a new prototype for a code citation tool.
While our focus is "digital first," we are also showing off the prototype for code-based print products to help support installation and customer education for LP tank storage. NFPA is developing solutions to help our customers at each step in their sales cycle.
- Members are excited about the concept of the Innovation team. There is a pent-up demand for new products, and many are looking to NFPA to develop solutions.
- The new IP-based pricing is really resonating with buyers. As people use more tools like tablet PCs and smartphones, they see the need for content in a variety of formats. The discounted pricing for bundled code / PDF and handbook / PDF is solving a real customer problem.
- Visualization is also a pervasive theme. Members are looking for easier ways to understand complex code issues, and the new digital formats offer a capacity that doesn't exist in the print editions. Early indications are our upcoming virtual walk throughs will be popular.
It has also been a great experience meeting with so many NFPA advocates. Because our team is new to the Association, the innovation team benefits from the opportunity to connect with long-time members. If you didn't make it to the booth this year, leave us a comment to continue our conversation online.