The American Red Cross Home Fire campaign aims to reduce the number of deaths and injuries from home fires by as much as 25 percent over the next five years. Along with installing smoke alarms, the Red Cross is joining with fire departments and community groups nationwide to canvass neighborhoods and teach people all over the U.S. about fire safety.
Some communities developed creative ways to implement their fire campaign and interact with community members. In Greenville, South Carolina, firefighters worked with the Red Cross to reduce deaths and injuries caused by home fires. They delivered pizza through the local Domino’s Pizza last week, checking customers smoke alarms while at the home.
The Red Cross fire prevention campaign comes at a time when a new national survey shows many Americans have a false sense of security about surviving a fire. The survey, conducted for the Red Cross, shows that people mistakenly believe they have more time than they really do to escape a burning home. Fire experts agree that people have as little as two minutes to escape a burning home, but most Americans (62%) mistakenly believe they have at least five minutes to escape.