Susan McKelvey

NFPA announces “Every Second Counts: Plan Two Ways Out™” as theme for Fire Prevention Week, October 8-14, 2017

Blog Post created by Susan McKelvey Employee on Jun 2, 2017

“Every Second Counts: Plan Two Ways Out™” has been announced as the official theme for this year’s Fire Prevention Week campaign, October 8-14, 2017! This year’s focus on home fire escape planning and practice comes as the result of a recent survey we commissioned, which showed that nearly half of all Americans have not developed a home fire escape plan. Of those that have, one-quarter have never practiced it.


“Every Second Counts: Plan Two Ways Out” works to better educate the public about just how quickly today’s home fires can spread, and how little time they may have to escape safely. It also works to teach the public what a home escape plan entails, and the value of practicing it twice a year.


These potentially life-saving messages are more important than ever. The synthetic fibers used in modern home furnishings, along with the fact that newer homes tend to be built with more open spaces and unprotected lightweight construction, all contribute to an increased rate at which fire burns. Experts say you could have less than two minutes to escape a home fire from the time the smoke alarm sounds.


For more information about Fire Prevention Week and this year’s campaign, “Every Second Counts: Plan Two Ways Out,” visit firepreventionweek.org.

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