Seeing safety messages click with families at LEGOLAND Florida Resort

Blog Post created by cathylongley Employee on Oct 6, 2017

For the third year in a row, I got to witness families embracing fire safety at LEGOLAND Florida Resort. NFPA is the official fire safety partner for LEGOLAND® Florida and LEGOLAND® California Resort. We work with the parks to promote fire safety messages to families throughout the year, to salute the nation's firefighters, and to emphasize the Fire Prevention Week theme during the month of October.


Today, we kicked off several weeks of festivities and a celebration of real-life heroes. It never grows old seeing young children’s faces light up when they see local firefighters partaking in the day’s activities; and it reinforces all that NFPA does with outreach and advocacy when parents and grandparents comment how great it is to see their loved ones learning safety tips that they will remember for life.


During the Firefighter Friday event in Winter Haven today, visitors big and small learned about fire alarms from area safety officers, Polk County firefighters and LEGO® City Firefighter Max. They participated in the NFPA Fire Rescue Academy Competition racing each other for bragging rights and prizes. Boys and girls heard what it takes to be a firefighter and took photos with local fire heroes. Despite the Florida heat and humidity, kids helped firefighters find flames throughout LEGO MINILAND USA during a LEGO fire scavenger hunt. Just as families and first responders began to tucker out, they got a little respite in the Fun Town 4D Theatre where they enjoyed a special offering of the LEGO® Movie 4D - A New Adventure and talked with firefighters about this year’s Fire Prevention Theme, “Every second counts, plan two ways out.”


NFPA’s annual partnership with LEGOLAND entails high-visibility fire safety signage, educational videos, branded structures, social media and email outreach, and on-site marketing materials that reinforce the importance of smoke alarms and escape plans. Throughout the year, groups enjoying field trips to both the Florida and Carlsbad, California theme parks receive NFPA’s public education materials. Promotional items are also distributed during LEGOLAND’s popular Brick-or-Treat activities that take place at both destinations on October weekends.


Both NFPA and LEGOLAND share the belief that fire safety is important. Together, we are taking steps to educate and inform families about fire prevention and emergency response, while saluting the amazing work that our first responders do day in and day out to keep us safe.