During Fire Prevention Week, the City of Miami Fire and Rescue created local partnerships with Home Depot® and Dominos® Pizza. These were companies that NFPA has also partnered with nationally. The Miami Fire and Rescue Department was able to use these partnerships to reach the at-risk communities they serve, spreading fire safety messages and ensuring smoke detectors were installed and working.
• The fire department partnered with the local Dominos Pizza in delivery of pizzas from Domino Pizza stores near fire stations with the highest incidence of fires. The deliveries were in neighborhoods that were primarily low-income and in which residents spoke Creole or Spanish as their primary languages. When people ordered pizza, fire department personnel would go with the delivery person to the home where the pizza was being delivered. If the people making the order had smoke alarms in their homes then they received their pizza free. If they did not have working smoke alarms, Miami firefighters installed new alarms or put batteries in existing smoke alarms.
• Miami Fire and Rescue also partnered with a local Home Depot store. They held an in-store workshop in which firefighters helped children build little model fire trucks. They also had the department’s fire trucks on hand and public education displays. The Home Depot store that Miami worked with is in the heart of primarily non-English speaking population.
Maria Rosen, fire and life safety educator, Miami Fire Department, sharing fire safety information with a parent at a Dominos Pizza restaurant.
Local Miami Firefighters install alarms in a Miami home.
The educational display and exhibits at the Home Depot parking lot.