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Sparky the Fire Dog® rolled into a Detroit neighborhood last week to make the inaugral pizza delivery for this year's NFPA and Domino's Pizza partnership.Domino’s, the recognized world leader in pizza delivery, is
teaming up with the National Fire Protection Association (NFPA) and
Sparky the Fire Dog for the fifth consecutive year to deliver fire
safety messages to homes across the nation.
During Fire Prevention Week, Oct. 7-13, participating markets in the
U.S. will be delivering important fire safety messages on top of pizza
boxes featuring Sparky the Fire Dog. The messages support the theme for
the [Fire Prevention Week campaign | http://www.firepreventionweek.org/]: “Have Two Ways Out!”
In addition, customers who order from participating Domino’s Pizza
stores throughout the U.S. in October may be surprised when their
delivery arrives aboard a fire engine. If all the smoke alarms in the
home are working, the pizza is free. If a smoke alarm is not working,
the firefighters will replace the batteries or install a fully
functioning fire safety device in the home.
Domino’s delivers one million pizzas a day worldwide, so they reach a
lot of people in their homes, where fire safety begins.
With more than 90 percent of structure fire deaths attributed to home
fires, the Domino’s effort gets NFPA’s safety tips
delivered right to people in their homes on top of pizza boxes.