RYAN QUINN

Sparky the Fire Dog and fellow icons hit NYC for AdWeek

Blog Post created by RYAN QUINN Employee on Sep 23, 2013

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New Yorkers making their way to work this morning were seen rubbing their eyes to be sure they were fully awake and that what they were seeing wasn’t a bizarre dream. It was a sight to behold – Sparky the Fire Dog in the company of more than a dozen of his fellow icons, including such favorites as M&Ms, Twinkie the Kid, Charlie the Tuna, Smokey Bear and others. The mascots, riding Mini Cooper convertibles and a double-decker tour bus, paraded through the streets of the city much to the delight of onlookers. This “dream team” of advertising characters made a quick stop on Madison Avenue where Matt Scheckner, executive director of AdWeek posed with them for a for a photo. Icons are also on tap to mingle with ad execs at a luncheon and make an appearance at the closing of NASDAQ.

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