Sparky the Fire Dog and fellow icons hit NYC for AdWeek

Blog Post created by ryan.quinn Employee on Sep 23, 2013

New Yorkers making their way to work this morning were seen rubbing their eyes to be sure they were fully awake and that what they were seeing wasn’t a bizarre dream. It was a sight to behold – Sparky the Fire Dog in the company of more than a dozen of his fellow icons, including such favorites as M&Ms, Twinkie the Kid, Charlie the Tuna, Smokey Bear and others. The mascots, riding Mini Cooper convertibles and a double-decker tour bus, paraded through the streets of the city much to the delight of onlookers. This “dream team” of advertising characters made a quick stop on Madison Avenue where Matt Scheckner, executive director of AdWeek posed with them for a for a photo. Icons are also on tap to mingle with ad execs at a luncheon and make an appearance at the closing of NASDAQ.