During Fire Prevention Week, October 5-11, participating markets in the U.S. will be reinforcing this year’s Fire Prevention Week campaign theme, “Working Smoke Alarms Save Lives: Test Yours Every Month!”, on top of pizza boxes.
Working smoke alarms cut the chance of dying in a fire in half. However, two-thirds of U.S. home fire deaths occur in homes with no smoke alarms or no working smoke alarms. The fliers on pizza boxes will include statistics on smoke alarms, installation tips and encourage customers to test their smoke alarms every month.
In addition, customers who order from participating Domino’s stores throughout the U.S. in October may be surprised when their delivery arrives aboard a fire engine. If all the smoke alarms in the home are working, the pizza order is free. If a smoke alarm is not working, the firefighters will replace the batteries or install a fully-functioning fire safety device in the home.
Tomorrow, a kick off event in Detroit will launch the program, featuring saefty education for kids at a local fire deparment, the first pizza delivery of the season aboard a fire truck, and of course, a pizza party. Stay tuned for photos!