This year’s Fire Prevention Week theme: “Don’t Wait–Check the Date! Replace Smoke Alarms
Every 10 Years” is getting billboard-size attention–literally. Carroll Advertising is sharing the theme on
billboards in several Massachusetts communities. As a result, tens of thousands of motorists get to see the
important message daily. In addition, on Thursday night, more than 50,000 fans on their way to the New
England Patriots game will get a “heads up” on the Fire Prevention Week theme.
There are many ways to promote Fire Prevention Week through community partnerships and participation.
The NFPA website provides ideas for social media messaging, partnerships with local Domino’s restaurants, a press release, a mayoral proclamation, and fundraising, which can enable fire departments to acquire Fire Prevention Week "must-haves."
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