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Last week more than 12,000 radio stations were sent two public service announcements (PSAs) reminding listeners "Don't Wait. Check the Date. Replace Smoke Alarms Every 10 Years." As you may know, this message is the theme for this year's Fire Prevention Week campaign, which will take place October 9-15.

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We have heard great feedback from stations about the PSAs - some thanking us for sending important fire safety messaging along and others asking for interviews to delve further into the key role that smoke alarms play in keeping people and property safe from fire. The interest in the smoke alarm PSAs hailed from different geographic areas and different sized radio markets - places similar to where you work and live. Another great thing about these PSAs is that they are evergreen - meaning they can run year round.

 

We encourage fire officials and local public educators to reach out to radio promotions directors, community programming managers, on-air talent and others in your area (including businesses that may want to feature the PSA as part of their on-hold message). You can access the 15-second and 30-second PSAs on NFPA's Promoting Fire Prevention Week pages along with an official proclamation, a press release, an infographic, social media content, partnership ideas, videos and community outreach suggestions.

 

Audiences receive messages in a variety of ways, and this year's Fire Prevention Week materials were designed with that idea in mind.

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NFPA employees love Fire Prevention Week, and the safety messages that it promotes. They also love their local fire departments! With Fire Prevention Week coming up next week, we wanted to give employees the chance to tie together these two passions.

 

This year, we ran a contest for employees to win the opportunity to donate a Fire Prevention Week in a Box (which includes an FPW Banner, FPW News, magnets, stickers, goodie bags, brochures, posters, and kids activity posters) to their local fire department. 6 lucky winners were selected and some shared photos with us of their donations in their local towns, which included Norwood, MA, Avon, Ma, Lakeville, MA, West Quincy, MA, Holbrook, MA, and The Town of Clue Mountains, Canada!

It was rainy and cool in New England during the weekend, so my friend Barbara decided to use
her fireplace. She shared a photo of her cozy living room with flames licking at the fireplace logs Barbara's Fireplace.jpg

with all of her Facebook friends, including me.

 

The detail that drew my attention the most was the metal screen in front of the fire, there to stop sparks from flying into the room. I was pleased to see that Barbara was not only practicing fire safety, but sharing that important message with  countless others.

 

The 2016 edition of the Educational Messages Desk Reference states the following about fireplaces:

 

Always use a metal or heat-tempered glass screen on a fireplace and keep it in place. Gas fireplace doors can reach excessive temperatures (1300 degrees Fahrenheit). Serious burn injuries from hot glass can happen in less than one second. Install screen barriers.

 

NFPA’s educational messages are used throughout NFPA’s educational programs, curricula, and handouts.

The Desk Reference provides messaging on 19 topics that fire and life safety educators can use to provide

the public with accurate and consistent language when offering safety information to the public.

 

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T Shirt Photo.jpgThis Fire Prevention Week, members of the Simsbury Fire District, in Simsbury, Connecticut, will be donning T-shirts featuring the Fire Prevention Week campaign message–Don’t Wait–Check the Date! Replace Smoke Alarms Every 10

Years–along with their fire department logo. Simsbury is one of many departments that purchased the Fire Prevention Week T-shirt Decal, which means the department has the flexibility to do “print-your-own” customizable printing.

 

Department members won’t be the only ones wearing the T-shirts. According to Assistant Chief/Deputy Fire Marshal Patrick Tourville, the T-shirts will be used as raffle prizes at the department’s open house. Also, he’s looking into getting the wait staff of local restaurants to wear the T-shirts in an effort to keep the campaign in the public consciousness all year round.

 

“From the decal to other catalog products, such as Fire Prevention Week in a Box, we’ve got everything we need to make the campaign a breeze,” he says. “We have no trouble getting the ball rolling for Fire Prevention Week.”

 

 

We want to hear from you! It's easy to comment on posts: just look for the log in link above to log in or

register for your free account on Xchange. Xchange is more than a blog; it's an online community that

connects you with peers worldwide and directly with NFPA staff. Get involved today!

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