Logos are defined as the “face” of an organization. They are graphical displays of a company’s unique identity and provide essential information. NFPA’s Fire Prevention Week logo provides essential information in the form of this year’s theme: “Every Second Counts: Plan 2 Ways Out!™ NFPA provides the FPW logo for free in the size you need for your website, blog, or social media efforts. Use of the logo can help reinforce the theme that people in your community may see on the FPW banner outside of your building or as part of the materials from FPW in a Box that you may hand out during an open house at the fire station. The full-color campaign logo is in jpg format.