Great communication requires great tools: a message; a sender; a receiver; the ability to code and encode information; and a response. How do fire departments fit all that into a tweet, an infographic, a press release, or an ad?
Meredith Hawes, a regional education specialist at NFPA, explains how in the “ABCs of Educational Messages,” a webinar she recently hosted. During the presentation, Hawes walks through the communication process, providing strategies for targeting specific audiences and refining messaging based on community risk reduction, demographics, cultural factors, and local needs and circumstances.
This webinar is an extremely helpful tool for promoting Fire Prevention Week, October 7-13, and the messages behind this year's theme, "Look. Listen Learn. Be aware. Fire can happen anywhere." As the campaign fast approaches, we encourage you to check the webinar out – it’s available to NFPA Xchange members at no cost for the next 30 days!