Big, bold efforts were made in Michigan this week in effort to raise awareness for Fire Prevention Week, with an end-goal to affect the fire fatality rate that seems to be on the rise in Michigan. A state-wide proclamation was signed by Governor Rick Snyder proclaiming October as not just Fire Prevention Week, but Fire Prevention Month, stating that "the majority of fire deaths, (4 out of 5) occur at home each year, and if you have a fire in your home you are more likely to die today than you were a few decades ago according to the National Fire Protection Association". And he continued "Michiganders are urged to create and practice a home escape plan that includes identifying two exits from every room in the home".
State Fire Marshal Kevin Sehlmeyer shared Governor Snyder's proclamation along with a Community Risk Reduction (CRR) National Fire Prevention Week Social Media Toolkit across the state encouraging prevention specialists and educators to follow the calendar that was provided, and to focus on messaging for the entire month of October. "Please also encourage your friends and family to share the daily message" he urged.
Michael McLeieer, President of E.S.C.A.P.E. Inc., kicked off live broadcasts for Fire Prevention Week 2018 at WOOD TV 8 in Grand Rapids, Michigan with a great representation from fire officials from all over the state representing both the career and paid on call / volunteer fire service. Support was on hand from AARP, the NFPA, and Sparky the Fire Dog to encourage Michiganders of all ages to "Look. Listen. Learn. Be aware. Fire can start anywhere". "Despite the cold and damp weather, it was another huge success." Michael reported, "We were able to get a lot of messaging out to the viewers". Michael and "Jake the Fire Dog" continued to spread the fire safety messages through Jake's social media page.