As the world continues to deal with the ongoing demands of COVID-19, NFPA and the Home Fire Sprinkler Coalition (HFSC) have cancelled live events that week in favor of a North America wide virtual effort to show the value of home fire sprinklers from May 17-23.
Initiated three years ago, Home Fire Sprinkler Week aims to unite the fire service around a full week of sprinkler education. The goal is to increase awareness of the problem of home fires and build interest in life-saving home fire sprinklers.
The first two years we conducted national media events and fire departments in more than 30 states and Canadian Provinces participated. Most conducted live events as the centerpiece of their local campaign, especially public side-by-side demonstrations showing how fast a home fire grows and how quickly a fire sprinkler controls it.
But life is very different today with the fire service at the front lines of the COVID-19 pandemic. And most states have been on lockdown for weeks now, making public educational events impossible. Our intent is to garner as much if not more attention as we have the last couple of years with Home Fire Sprinkler Week virtual.
We are also partnering with Firehouse Magazine to present a Facebook live event featuringJoin and share our Facebook Live event with your followers.
To simplify this transition to virtual, we created digital resources designed to educate and inspire through your website traffic and social media. This is an opportunity to educate with appropriate social distance. Across the U.S. and Canada, the fire service will bring together their digital voices and safely spread the word about the life saving benefits of home fire sprinklers.
The campaign is simple. Start at the HFSC website. Then:
- Use the theme and suggested content for Monday through Friday during campaign week
- Choose a video or graphic or both each day
- Post the information on your website, Facebook, Twitter, or on all of your social media platforms
Based on news coverage and information from various areas, we’ve found that quarantine has led directly to more home cooking fires. That’s not a surprise but it’s a troubling trend and underscores the need to increase the number of new homes with sprinklers. Our homes are where we are supposed to feel safe, including being safe from fire.
Home fire sprinklers are simply the best bet to protect civilians and responders from fire. Let’s flood the Internet with facts about home fire sprinklers the week of May 17 – 23.
In addition to the HFSC website, you can visit the Fire Sprinkler Initiative for more information.