The Step Up and Stand Out campaign has just released a radio public service announcement (psa) featuring Kix Brooks, nationally recognized country music artist, actor and film producer. The psa will air throughout the month of May 2016. Mr. Brooks encourages residents in volunteer fire service communities to step up and support volunteerism by becoming a volunteer fire fighter.
NFPA has teamed up with Firehouse, Kidde, International Association of Fire Chiefs (IAFC), National Fallen Firefighters Foundation and IAFC Volunteer and Combination Officers Section to support the Step Up and Stand Out campaign. The campaign will increase awareness of the need for volunteer firefighters, encourage volunteer fire departments to conduct community fire and life safety education events and support contest to recognize volunteers who have gone above and beyond in their community.
A webinar is available providing an overview of the campaign, recruiting strategies, resources to support community events and how to use local media as a communication tool.