The relationship between fire safety and brand value was the topic of discussion for this group of some of the greatest minds in fire and life safety at a workshop held here at the NFPA Headquarters yesterday. When corporations are committed to safety, they face unique challenges in applying standards to keep facilities, employees, customers, and surrounding communities safe. This workshop was the first step forward in exploring how we can work together to provide support for and create solutions to these issues. Fantastic day! If this is a topic of interest to you, please contact me at firstname.lastname@example.org.